Arkansas Schools Site Evaluation

There are a total of 71 colleges in Arkansas. Of these, 46 have a Facebook page, 32 have a Twitter account and 35 have a YouTube channel.

Visual Preferences

Color

Exactly 42 of the 71 Arkansas school websites use white as the primary color on their websites. The most commonly paired colors with white for school websites in Arkansas are white (67.6%) and grey (53.5%).

Aside from white, other colors used as the predominant color on Arkansas school websites include grey (19.7%), black (9.9%) and yellow (5.6%).

The colors used on the largest schools' websites in Arkansas are as follows:

1. University of Arkansas: yellow 15.2% and green 8.4%
2. University of Arkansas at Little Rock: white 35% and grey 2.9%
3. Arkansas State University - Main Campus: white 28% and grey 5.8%

Font

The font of choice used on the largest number of Arkansas school websites is Arial. Approximately 40.8% of Arkansas schools use Arial as the primary font on their websites. Other popular fonts used on Arkansas school websites are Verdana (19.7%) and Tahoma (9.9%).

The following fonts are used on the websites for the largest Arkansas schools:

1. University of Arkansas: Arial
2. University of Arkansas at Little Rock: Verdana
3. Arkansas State University - Main Campus: Verdana

Social Presence

As mentioned above, 64.8% of Arkansas schools have Facebook pages. On average, these schools update their Facebook status 4 times a week. And the average number of "likes" Arkansas schools have is 2,462. The Arkansas schools with the greatest number of Facebook "likes" are:

1. University of Arkansas: 23,945 "likes"
2. University of Central Arkansas: 8,182 "likes"
3. Harding University: 7,154 "likes"

In addition, 49.3% of Arkansas schools have Twitter accounts. On average, these schools tweet updates 6 times a week. And, on average, Arkansas schools have 734 Twitter followers. The Arkansas schools with the greatest number of Twitter followers are:

1. University of Arkansas for Medical Sciences: 3,071 followers
2. University of Central Arkansas: 3,027 followers
3. Arkansas State University - Main Campus: 2,793 followers

And 45.1% of Arkansas schools have YouTube channels. On average, these schools have 44 posted videos. And, on average, Arkansas schools have 30 subscribers to their YouTube channels. The Arkansas schools with the greatest number of subscribers are:

1. University of Arkansas: 270 subscribers
2. University of Arkansas for Medical Sciences: 115 subscribers
3. Southern Arkansas University Main Campus: 89 subscribers

Web Metrics

The volume of traffic on Arkansas school websites is average in comparison to traffic on school websites around the nation. The schools websites with the highest Alexa Rank in Arkansas are:

1. University of Phoenix - Little Rock Campus: Alexa Rank of 2,441
2. University of Phoenix - Northwest Arkansas Campus: Alexa Rank of 2,441
3. ITT Technical Institute - Little Rock: Alexa Rank of 24,250

The Arkansas school websites with the lowest Alexa Rank are:

1. Marsha Kay Beauty College: Alexa Rank of 17,897,149
2. Lees School of Cosmetology: Alexa Rank of 11,586,418
3. Crowleys Ridge Technical Institute: Alexa Rank of 11,291,664