Bookkeeping Schools Site Evaluation

There are a total of 795 bookkeeping schools in the US. While all of these schools have websites, 619 bookkeeping schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 95% are on Facebook.

Visual Preferences

Color

Approximately 71.2% of the 795 bookkeeping schools use white as the primary color on their websites. Another 8.9% use grey as the primary color on their websites. Blue (6.3%), black (4.3%) and yellow (4.2%) are other colors commonly used as the primary color on bookkeeping school websites.

The colors used on the websites of the largest bookkeeping schools in the nation, are as follows:

1. University of Phoenix - Online Campus: grey 49%
2. Miami Dade College: white 10% and blue 2.9%
3. Tarrant County College District: white 18% and yellow 4%

Font

The largest number, nearly 39.5%, of bookkeeping school websites use Arial as the primary font on their websites. Other fonts commonly used on bookkeeping school websites include Verdana (29.3%) and Tahoma (6.2%).

The largest bookkeeping school's websites use the following fonts:

1. University of Phoenix - Online Campus: Arial
2. Miami Dade College: Arial
3. Tarrant County College District: Arial

Social Presence

Exactly 354 bookkeeping schools have YouTube channels. These schools each have an average of 62 YouTube channel subscribers. The bookkeeping schools with the greatest number of YouTube channel subscribers are:

1. University of Phoenix - Online Campus: 2,942 subscribers
2. TechSkills - Charlotte: 1,646 subscribers
3. Grand Rapids Community College: 1,166 subscribers

Exactly 446 bookkeeping schools have Twitter accounts. These schools each have an average of 573 Twitter account followers. The bookkeeping schools with the greatest number of Twitter followers are:

1. University of Phoenix - Online Campus: 26,204 followers
2. University of Miami: 15,911 followers
3. Temple University: 6,738 followers

Web Metrics

Although all bookkeeping schools have websites, only about 28% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 72.3% of bookkeeping school websites have 3 or more broken links one click away from their homepage. The bookkeeping schools with the most number of broken links are:

1. Central Arizona College: 93,584 broken links
2. Minnesota West Community and Technical College: 26,086 broken links
3. Tarrant County College District: 14,140 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on bookkeeping school websites to get a sense of the quality of these sites. The bookkeeping school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Cossatot Community College of the University of Arkansas: 0 HTML validation errors; 0 CSS validation errors
2. Foothill College: 0 HTML validation errors; 0 CSS validation errors
3. Gavilan College: 0 HTML validation errors; 0 CSS validation errors

The bookkeeping school websites with the greatest number of HTML and CSS validation errors include:

1. Bergen Community College: 178 HTML validation errors; 869 CSS validation errors
2. Mt. San Jacinto Community College District: 74 HTML validation errors; 841 CSS validation errors
3. Irvine Valley College: 0 HTML validation errors; 854 CSS validation errors