Business Administration Schools Site Evaluation

There are a total of 2,795 business administration schools in the US. While all of these schools have websites, 2,172 business administration schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 95% are on Facebook.

Visual Preferences

Color

Approximately 67.3% of the 2,795 business administration schools use white as the primary color on their websites. Another 13% use grey as the primary color on their websites. Blue (5.7%), yellow (4.8%) and black (4.4%) are other colors commonly used as the primary color on business administration school websites.

The colors used on the websites of the largest business administration schools in the nation, are as follows:

1. University of Phoenix - Online Campus: grey 49%
2. Kaplan University - Davenport Campus: white 56% and blue 1.1%
3. Arizona State University: grey 34% and white 4.5%

Font

The largest number, nearly 43.5%, of business administration school websites use Arial as the primary font on their websites. Other fonts commonly used on business administration school websites include Verdana (24.8%) and Helvetica (6.7%).

The largest business administration school's websites use the following fonts:

1. University of Phoenix - Online Campus: Arial
2. Kaplan University - Davenport Campus: Times New Roman
3. Arizona State University: Arial

Social Presence

Exactly 1,421 business administration schools have YouTube channels. These schools each have an average of 252 YouTube channel subscribers. The business administration schools with the greatest number of YouTube channel subscribers are:

1. Massachusetts Institute of Technology: 113,180 subscribers
2. Harvard University: 28,331 subscribers
3. Yale University: 20,055 subscribers

Exactly 1,696 business administration schools have Twitter accounts. These schools each have an average of 1,256 Twitter account followers. The business administration schools with the greatest number of Twitter followers are:

1. Harvard University: 69,704 followers
2. University of Phoenix - Online Campus: 26,204 followers
3. Arizona State University: 24,295 followers

Web Metrics

Although all business administration schools have websites, only about 25% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 75.7% of business administration school websites have 3 or more broken links one click away from their homepage. The business administration schools with the most number of broken links are:

1. Minnesota West Community and Technical College: 26,086 broken links
2. College of Saint Mary: 23,650 broken links
3. Tarrant County College District: 14,140 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on business administration school websites to get a sense of the quality of these sites. The business administration school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Pima Community College: 0 HTML validation errors; 0 CSS validation errors
2. Arizona Christian University: 0 HTML validation errors; 0 CSS validation errors
3. California Lutheran University: 0 HTML validation errors; 0 CSS validation errors

The business administration school websites with the greatest number of HTML and CSS validation errors include:

1. University of Wisconsin - Stevens Point: 0 HTML validation errors; 1,213 CSS validation errors
2. Chippewa Valley Technical College: 121 HTML validation errors; 942 CSS validation errors
3. Babson College: 106 HTML validation errors; 886 CSS validation errors