Business Management Schools Site Evaluation

There are a total of 707 business management schools in the US. While all of these schools have websites, 572 business management schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 96% are on Facebook.

Visual Preferences

Color

Approximately 59.3% of the 707 business management schools use white as the primary color on their websites. Another 19.9% use grey as the primary color on their websites. Blue (5.7%), yellow (5.5%) and black (3.8%) are other colors commonly used as the primary color on business management school websites.

The colors used on the websites of the largest business management schools in the nation, are as follows:

1. University of Phoenix - Online Campus: grey 49%
2. Arizona State University: grey 34% and white 4.5%
3. Miami Dade College: white 10% and blue 2.9%

Font

The largest number, nearly 47.4%, of business management school websites use Arial as the primary font on their websites. Other fonts commonly used on business management school websites include Verdana (21.4%) and Helvetica (8.1%).

The largest business management school's websites use the following fonts:

1. University of Phoenix - Online Campus: Arial
2. Arizona State University: Arial
3. Miami Dade College: Arial

Social Presence

Exactly 379 business management schools have YouTube channels. These schools each have an average of 224 YouTube channel subscribers. The business management schools with the greatest number of YouTube channel subscribers are:

1. Carnegie Mellon University: 16,128 subscribers
2. Columbia University in the City of New York: 4,146 subscribers
3. University of Phoenix - Nashville Campus: 2,942 subscribers

Exactly 461 business management schools have Twitter accounts. These schools each have an average of 1,514 Twitter account followers. The business management schools with the greatest number of Twitter followers are:

1. University of Phoenix - Online Campus: 26,204 followers
2. Arizona State University: 24,295 followers
3. Texas A & M University - College Station: 19,518 followers

Web Metrics

Although all business management schools have websites, only about 20% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 80.7% of business management school websites have 3 or more broken links one click away from their homepage. The business management schools with the most number of broken links are:

1. Tarrant County College District: 14,140 broken links
2. Eastern Washington University: 4,378 broken links
3. Southeast Missouri State University: 3,219 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on business management school websites to get a sense of the quality of these sites. The business management school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Pima Community College: 0 HTML validation errors; 0 CSS validation errors
2. University of Connecticut: 0 HTML validation errors; 0 CSS validation errors
3. Rensselaer Hartford Graduate Center Inc: 0 HTML validation errors; 0 CSS validation errors

The business management school websites with the greatest number of HTML and CSS validation errors include:

1. Chippewa Valley Technical College: 121 HTML validation errors; 942 CSS validation errors
2. Alabama A & M University: 63 HTML validation errors; 905 CSS validation errors
3. Irvine Valley College: 0 HTML validation errors; 854 CSS validation errors