Business Schools in Massachusetts Site Evaluation

There are a total of 85 business schools in Massachusetts state. With 31,960 students, Boston University is the largest business school in the state of Massachusetts.

Boston University is a social media - savvy school with not only a website, but also a Facebook page, Twitter account and YouTube channel. Boston University has 46,518 "likes" on Facebook, 9,069 followers on Twitter and 1,194 subscribers on YouTube.

Visual Preferences

Color

Exactly 47 of the 85 business schools with websites use white as the primary color on their websites. Another color used as the predominant color on Massachusetts business school websites is grey (12.9%).

The colors used on the websites for the largest business schools in Massachusetts are as follows:

1. Boston University: black 6.1% and white 6%
2. Harvard University: white 7.7% and grey 4.4%
3. Northeastern University: white 24% and grey 8.9%

Font

In Massachusetts, the most popular font style on business school websites is Arial. Approximately 49.4% of business schools in Massachusetts use Arial as the primary font on their websites. Other fonts commonly used on business school websites include Verdana (21.2%) and Tahoma (8.2%).

The largest Massachusetts business schools' websites use the following fonts:

1. Boston University: Arial
2. Harvard University: Helvetica
3. Northeastern University: Arial

Social Presence

Exactly 75 business schools in Massachusetts have Facebook pages. On average, each of these schools has 14,555 "likes" on their Facebook pages. The Massachusetts business schools with the greatest number of "likes" are:

1. Harvard University: 711,688 "likes"
2. Massachusetts Institute of Technology: 56,477 "likes"
3. Boston University: 46,518 "likes"

Exactly 62 business schools in Massachusetts have Youtube channels. On average, each of these schools has 2,406 Youtube channel subscribers. The Massachusetts business schools with the greatest number of Youtube channel subscribers are:

1. Massachusetts Institute of Technology: 113,180 subscribers
2. Harvard University: 28,331 subscribers
3. Berklee College of Music: 1,402 subscribers

The Massachusetts business schools whose websites have been bookmarked the most number of times on Delicious are:

1. Harvard University: 744 Delicious bookmarks
2. Boston University: 434 Delicious bookmarks
3. University of Phoenix - Boston Campus: 241 Delicious bookmarks

Web Metrics

Of all of the Massachusetts business school websites, the one that receives the greatest number of unique visitors belongs to University of Phoenix - Boston Campus. This is indicated by the fact that University of Phoenix - Boston Campus's site has a Compete Rank of 595, the highest Compete Rank of business school websites in Massachusetts.

And the Massachusetts business school website that is considered the most authoritative by SEOMoz belongs to Harvard University. It has a SEOMoz Page Authority rank of 87.

It is interesting to compare this data with the statistics for the largest business schools in Massachusetts:

School	Compete Rank	SEOMoz Page Authority
Boston University	5,661	85.3
Harvard University	1,221	87
Northeastern University	25,423	72.4