California Schools Site Evaluation

There are a total of 618 colleges in California. Of these, 372 have a Facebook page, 230 have a Twitter account and 311 have a YouTube channel.

Visual Preferences

Color

Exactly 437 of the 618 California school websites use white as the primary color on their websites. The most commonly paired colors with white for school websites in California are white (83.2%) and grey (52.3%).

Aside from white, other colors used as the predominant color on California school websites include grey (10.7%), black (6.1%) and yellow (4.2%).

The colors used on the largest schools' websites in California are as follows:

1. University of California - Los Angeles: green 5.9% and white 5.9%
2. Riverside City College: white 49% and orange 1.1%
3. California State University - Fullerton: white 23% and blue 2.7%

Font

The font of choice used on the largest number of California school websites is Arial. Approximately 44.7% of California schools use Arial as the primary font on their websites. Other popular fonts used on California school websites are Verdana (23.1%) and Helvetica (6%).

The following fonts are used on the websites for the largest California schools:

1. University of California - Los Angeles: Verdana
2. Riverside City College: Arial
3. California State University - Fullerton: Lucida Grande

Social Presence

As mentioned above, 60.2% of California schools have Facebook pages. On average, these schools update their Facebook status 3 times a week. And the average number of "likes" California schools have is 4,383. The California schools with the greatest number of Facebook "likes" are:

1. Stanford University: 227,575 "likes"
2. University of California - Los Angeles: 158,101 "likes"
3. Musicians Institute: 85,776 "likes"

In addition, 50.3% of California schools have Twitter accounts. On average, these schools tweet updates 6 times a week. And, on average, California schools have 1,088 Twitter followers. The California schools with the greatest number of Twitter followers are:

1. Stanford University: 47,219 followers
2. American Film Institute Conservatory: 27,600 followers
3. University of Southern California: 10,571 followers

And 37.2% of California schools have YouTube channels. On average, these schools have 67 posted videos. And, on average, California schools have 586 subscribers to their YouTube channels. The California schools with the greatest number of subscribers are:

1. University of California - Berkeley: 62,280 subscribers
2. American Film Institute Conservatory: 29,299 subscribers
3. Make-up Designory: 13,358 subscribers

Web Metrics

The volume of traffic on California school websites is average in comparison to traffic on school websites around the nation. The schools websites with the highest Alexa Rank in California are:

1. Stanford University: Alexa Rank of 1,296
2. University of California - Berkeley: Alexa Rank of 1,581
3. University of Phoenix - Central Valley Campus: Alexa Rank of 2,441

The California school websites with the lowest Alexa Rank are:

1. LA Barber College: Alexa Rank of 26,904,775
2. King's University: Alexa Rank of 22,535,767
3. Bridges Academy of Beauty: Alexa Rank of 21,606,588