School Site Evaluation (black)

Of the 16,382 colors used for evaluation, black is the fifth most common color schools use on their websites. Approximately 962 schools around the US use black on their websites. Of these schools, 504 use black as the primary color on their websites, while 176 use black as a secondary color.

Visual Preferences

Font

Nearly 52.6% of schools that use black as the primary color on their websites use the Arial font style, including Lone Star College System, Florida State University and University of Colorado Boulder. The other font styles that are used by schools that use black as the primary color include Verdana (14.7%) and Tahoma (6%).

Social Presence

Exactly 253 schools that use black as a primary color on their websites have Facebook pages. These schools have an average of 3,197 "likes", and update their Facebook status, on average, 3 times a week. Of these schools, the following have the greatest number of Facebook "likes":

1. Musicians Institute: 85,776 likes
2. The Art Institute of Atlanta: 84,473 likes
3. Boston University: 46,518 likes

And 180 schools that use black as the primary color on their websites have Twitter accounts. These schools have an average Twitter following of 853 followers, and tweet updates, on average, 5 times a week. Of these schools, the following have the greatest number of Twitter followers:

1. Brown University: 12,990 followers
2. Boston University: 9,069 followers
3. The Art Institute of Atlanta: 9,023 followers

Web Metrics

The average Google Page Rank for schools that use black as the primary color on their websites is 4. The average Google Page Rank for schools that use black as a secondary color on their websites is 4. Interestingly enough, the average Google Page Rank for schools that do not use black on their websites is 5.

The schools with the highest Google Page Rank, that also use black on their websites are:

1. University of Colorado Boulder: 8 Google Page Rank
2. University of California - Riverside: 8 Google Page Rank
3. Weill Cornell Medical College: 8 Google Page Rank