Schools using Red

"Think about red, and what comes to mind: stop lights, stop signs, danger, ambulances," says Juliet Zhu, a psychologist at the University of British Columbia who studied the effects of color on the brain. Zhu and her team found proof that there's a link between the color red and the arousal in neurobiological systems of awareness and vigilance. Other studies have shown that red is so powerful that it can command too much of our attention: when shown the color red while taking an IQ test, subjects performed worse. Zhu's team studied blue in comparison to red, and her findings suggest that when engaged in creative tasks, people should surround themselves with blue. When attempting to focus, they should be surrounded by red. Whatever futures studies may reveal, it's clear that red can elicit a deep primal response in the human brain.

340 Schools using Red

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Red

School Site Evaluation (red)

Of the 16,382 colors used for evaluation, red is the eighth most common color schools use on their websites. Approximately 340 schools around the US use red on their websites. Of these schools, 55 use red as the primary color on their websites, while 56 use red as a secondary color.

Visual Preferences

Font

Nearly 43.6% of schools that use red as the primary color on their websites use the Arial font style, including San Diego State University, Saddleback College and Bridgewater State University. The other font styles that are used by schools that use red as the primary color include Verdana (18.2%) and Bitstream Vera Sans (7.3%).


Social Presence

Exactly 36 schools that use red as a primary color on their websites have Facebook pages. These schools have an average of 2,439 "likes", and update their Facebook status, on average, 3 times a week. Of these schools, the following have the greatest number of Facebook "likes":

  1. Seattle University: 9,227 likes
  2. San Diego State University: 8,824 likes
  3. Montclair State University: 7,771 likes

And 31 schools that use red as the primary color on their websites have Twitter accounts. These schools have an average Twitter following of 986 followers, and tweet updates, on average, 6 times a week. Of these schools, the following have the greatest number of Twitter followers:

  1. Seattle University: 7,733 followers
  2. San Diego State University: 6,614 followers
  3. University of Denver: 4,625 followers

Web Metrics

The average Google Page Rank for schools that use red as the primary color on their websites is 5. The average Google Page Rank for schools that use red as a secondary color on their websites is 5. Interestingly enough, the average Google Page Rank for schools that do not use red on their websites is 5.

The schools with the highest Google Page Rank, that also use red on their websites are:

  1. University of Pennsylvania: 8 Google Page Rank
  2. Iowa State University: 8 Google Page Rank
  3. San Diego State University: 7 Google Page Rank
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