Counseling Schools Site Evaluation

There are a total of 1,043 counseling schools in the US. While all of these schools have websites, 931 counseling schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 96% are on Facebook.

Visual Preferences

Color

Approximately 65.5% of the 1,043 counseling schools use white as the primary color on their websites. Another 12.8% use grey as the primary color on their websites. Yellow (6.5%), blue (4.9%) and black (4.7%) are other colors commonly used as the primary color on counseling school websites.

The colors used on the websites of the largest counseling schools in the nation, are as follows:

1. University of Phoenix - Online Campus: grey 49%
2. Arizona State University: grey 34% and white 4.5%
3. Houston Community College: white 36% and grey 4.3%

Font

The largest number, nearly 43.8%, of counseling school websites use Arial as the primary font on their websites. Other fonts commonly used on counseling school websites include Verdana (22.4%) and Helvetica (8.9%).

The largest counseling school's websites use the following fonts:

1. University of Phoenix - Online Campus: Arial
2. Arizona State University: Arial
3. Houston Community College: Arial

Social Presence

Exactly 672 counseling schools have YouTube channels. These schools each have an average of 169 YouTube channel subscribers. The counseling schools with the greatest number of YouTube channel subscribers are:

1. University of Minnesota - Duluth: 4,518 subscribers
2. Columbia University in the City of New York: 4,146 subscribers
3. University of Phoenix - Online Campus: 2,942 subscribers

Exactly 783 counseling schools have Twitter accounts. These schools each have an average of 1,794 Twitter account followers. The counseling schools with the greatest number of Twitter followers are:

1. Indiana University - Bloomington: 27,945 followers
2. University of Phoenix - Online Campus: 26,204 followers
3. Arizona State University: 24,295 followers

Web Metrics

Although all counseling schools have websites, only about 22% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 78.4% of counseling school websites have 3 or more broken links one click away from their homepage. The counseling schools with the most number of broken links are:

1. Creighton University: 7,788 broken links
2. Northwest Missouri State University: 6,291 broken links
3. Eastern Washington University: 4,378 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on counseling school websites to get a sense of the quality of these sites. The counseling school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Pima Community College: 0 HTML validation errors; 0 CSS validation errors
2. Arizona Christian University: 0 HTML validation errors; 0 CSS validation errors
3. California Lutheran University: 0 HTML validation errors; 0 CSS validation errors

The counseling school websites with the greatest number of HTML and CSS validation errors include:

1. Chippewa Valley Technical College: 121 HTML validation errors; 942 CSS validation errors
2. Alabama A & M University: 63 HTML validation errors; 905 CSS validation errors
3. Mt. San Jacinto Community College District: 74 HTML validation errors; 841 CSS validation errors