There are 3,819 schools in the US that have Facebook pages. Approximately 93.9% of large schools, those with student populations of 15,000 students or more, have Facebook pages. Approximately 87.9% of medium-sized schools, those with student populations between 15,000 and 5,000 students, have Facebook pages. And 53.1% of small schools, those with student populations of 5,000 students or less, have Facebook pages. The largest schools with Facebook pages are:

1. University of Phoenix - Online Campus: 291,070 students
2. Kaplan University - Davenport Campus: 71,011 students
3. Arizona State University: 68,064 students

And the smallest schools with Facebook pages are:

1. Carrington College - Online: 1 student
2. Clinton Technical School: 1 student
3. Drake College of Business - Newark: 1 student

On average, schools that have Facebook pages update their status 3 times a week. The school that provides the most frequent Facebook updates is California State University - Sacramento, updating its page 44 times a week. The other schools that update their Facebook status most frequently are:

1. University of South Carolina - Columbia: 38 times a week
2. Central Piedmont Community College: 36 times a week
3. University of Nebraska at Omaha: 35 times a week

Large schools tend to update their Facebook status, on average, 6 times a week. Medium-sized schools tend to update their Facebook status an average of 4 times a week. And small schools, on average, update their Facebook status 3 times a week.

School pages around the nation have an average of 4,973 "likes" on Facebook. The school with the most Facebook "likes" is Harvard University, with 711,688 "likes." Other schools with a significant number of "likes", include:

1. Louisiana State University and Agricultural & Mechanical College: 466,301 "likes"
2. Ohio State University - Main Campus: 382,198 "likes"
3. University of Michigan - Ann Arbor: 359,331 "likes"

Large schools have an average of 32,786 "likes" on their Facebook pages. Medium-sized schools have 5,216 "likes", on average, on their Facebook pages. And small schools have an average of 1,680 Facebook "likes."

Of the schools that have Facebook pages, 48% also have both a Twitter account and a YouTube channel. On average, schools with a presence on all three major social media outlets update their Facebook status 4 times a week, send 83 tweets a week and have 7 YouTube videos posted on their channels. And these schools have an average of 8,245 Facebook "likes", 282 Twitter followers and 1,358 YouTube channel subscribers.

Approximately 8.3% of schools with Facebook pages have a Twitter account, but no YouTube channel. These schools tend to update their Facebook status 3 times a week and send 52 tweets a week, on average. They also have an average of 1,943 Facebook "likes" and 98 Twitter followers.

On the other hand, approximately 20.9% of schools with Facebook pages have a YouTube channel, but no Twitter account. These schools tend to update their Facebook status 3 times a week and have 4 videos posted on their channels, on average. They also have an average of 2,997 Facebook "likes" and 570 YouTube subscribers.

The remaining 22.9% of schools with Facebook pages have no other social media presence.

Of the 324 large schools with Facebook, 72.5% have Twitter and YouTube accounts, 5.9% have only a Twitter account, 15.7% have only a YouTube channel and 5.9% have neither a Twitter account, nor a YouTube channel. Of the 675 medium-sized schools with Facebook, 64.4% have Twitter and YouTube accounts, 7.3% have only a Twitter account, 19.4% have only a YouTube channel and 8.9% have neither a Twitter account, nor a YouTube channel. Of the 2,786 small schools with Facebook, 41.1% have Twitter and YouTube accounts, 8.8% have only a Twitter account, 21.8% have only a YouTube channel and 28.3% have neither a Twitter account, nor a YouTube channel.