Fashion Marketing Schools Site Evaluation

There are a total of 198 fashion marketing schools in the US. While all of these schools have websites, 148 fashion marketing schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 95% are on Facebook.

Visual Preferences

Color

Approximately 57.1% of the 198 fashion marketing schools use white as the primary color on their websites. Another 18.7% use grey as the primary color on their websites. Black (9.1%), blue (7.1%) and yellow (3.5%) are other colors commonly used as the primary color on fashion marketing school websites.

The colors used on the websites of the largest fashion marketing schools in the nation, are as follows:

1. Miami Dade College: white 10% and blue 2.9%
2. Houston Community College: white 36% and grey 4.3%
3. Tarrant County College District: white 18% and yellow 4%

Font

The largest number, nearly 51%, of fashion marketing school websites use Arial as the primary font on their websites. Other fonts commonly used on fashion marketing school websites include Verdana (21.2%) and Tahoma (7.1%).

The largest fashion marketing school's websites use the following fonts:

1. Miami Dade College: Arial
2. Houston Community College: Arial
3. Tarrant County College District: Arial

Social Presence

Exactly 97 fashion marketing schools have YouTube channels. These schools each have an average of 231 YouTube channel subscribers. The fashion marketing schools with the greatest number of YouTube channel subscribers are:

1. Oregon State University: 2,420 subscribers
2. The New School: 2,231 subscribers
3. Auburn University: 2,016 subscribers

Exactly 127 fashion marketing schools have Twitter accounts. These schools each have an average of 2,166 Twitter account followers. The fashion marketing schools with the greatest number of Twitter followers are:

1. Auburn University: 17,795 followers
2. University of Arizona: 14,866 followers
3. Texas Tech University: 14,268 followers

Web Metrics

Although all fashion marketing schools have websites, only about 25% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 75.3% of fashion marketing school websites have 3 or more broken links one click away from their homepage. The fashion marketing schools with the most number of broken links are:

1. Tarrant County College District: 14,140 broken links
2. Lasell College: 6,728 broken links
3. Northwest Missouri State University: 6,291 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on fashion marketing school websites to get a sense of the quality of these sites. The fashion marketing school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Monterey Peninsula College: 0 HTML validation errors; 0 CSS validation errors
2. Miami Dade College: 0 HTML validation errors; 0 CSS validation errors
3. Gwinnett Technical College: 0 HTML validation errors; 0 CSS validation errors

The fashion marketing school websites with the greatest number of HTML and CSS validation errors include:

1. Alexandria Technical & Community College: 14 HTML validation errors; 516 CSS validation errors
2. Milwaukee Area Technical College: 519 HTML validation errors; 0 CSS validation errors
3. Ashland University: 222 HTML validation errors; 128 CSS validation errors