Schools using Helvetica

How many fonts can claim that they have a motion picture named after them? Documentary filmmaker Gary Hustwit released "Helvetica" in 2007, showing how the often unnoticed but ubiquitous typeface rose to prominence in the latter half of the 20th century. Designed in 1957 by Max Miedenger with Eduard Hoffmann, it was originally named Neue Haas Grotesk, but was changed to Helvetica three years later in order to market it internationally - Helvetica means Switzerland in Latin, and design culture at the time was in love with the clean, modernist aesthetic pioneered by Swiss designers. Jump forward 54 years, and Helvetica still dominates the typographic landscape. From American Airlines to American Apparel, Helvetica sturdily and effortlessly represents a countless number of corporate identities. Though often derided as dull and lifeless, very few designers can claim that they never use Helvetica. It's a steady workhorse, often described as a "crystal goblet": rather than shout in its own voice, it conveys the tone of the content its letters are representing.

5101 Schools using Helvetica

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Helvetica

School Site Evaluation (Helvetica)

Of the 41 fonts used for evaluation, the second most common font schools use on their websites is Helvetica. Helvetica is used on websites by 5,101 schools around the US.

Visual Preferences

Color

Nearly 65.2% of schools that use Helvetica as the primary font on their websites use the color white as the primary color on the website, including Ohio State University - Main Campus, University of Minnesota - Twin Cities and Ashford University. The other primary website colors that are most commonly used by schools that use Helvetica as the primary font on their website include grey (13.1%) and black (7.4%).


Social Presence

Exactly 243 schools that use Helvetica as the primary font on their websites have Facebook pages. These schools tend to update their Facebook status, on average, 3 times a week. And they each have an average of 12,127 "likes". Of the schools that use the Helvetica font, the following have the greatest number of Facebook "likes":

  1. Harvard University: 711,688 likes
  2. Louisiana State University and Agricultural & Mechanical College: 466,301 likes
  3. Ohio State University - Main Campus: 382,198 likes

And 164 schools that use Helvetica as the primary font on their websites have YouTube channels. These schools have an average YouTube subscriber base of 425 subscribers, and an average of 104 posted videos. Of these schools, the following have the greatest number of YouTube subscribers:

  1. Harvard University: 28,331 subscribers
  2. Make-up Designory: 13,358 subscribers
  3. Mayo School of Health Sciences: 3,951 subscribers

Web Metrics

The average Google Page Rank for schools using Helvetica as the primary font on their websites is 5. Interestingly enough, the average Google Page Rank for schools that do not use Helvetica on their websites is 5.

The schools with the highest Google Page Rank, that also use Helvetica on their websites are:

  1. Harvard University: 8 Google Page Rank
  2. Ohio State University - Main Campus: 8 Google Page Rank
  3. University of Minnesota - Twin Cities: 8 Google Page Rank
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