Schools using Verdana

Typography has gone through a massive upheaval in recent decades. Although the strokes of Roman characters are firmly rooted in the nib of a calligraphic pen and the stone carver's chisel, fonts today are created by digital designers drawing vector curves on their computer screen, and the application of fonts increasingly ends there as well. Newspapers, books and magazines are rapidly moving online. Written communication, particularly for young people, takes place in texts and emails. Although Verdana was released in 1996, it foresaw a world where long stretches of text would be read online. Its designer, Matthew Carter, was hired by Microsoft to design a sans-serif typeface for reading on screen. Carter had come of age in a world where type was still punched out of metal, so his knowledge of traditional methods of type design helped bring a humanist flavor to Verdana. At the same time, it was designed specifically for the screen, and a lengthy technical process called 'hinting' was expertly performed by Thomas Rickner to make sure that Verdana looked crisp at small sizes. 15 years later, Verdana comes installed on almost all new computers, proving its reliability and solid performance when it comes to online reading.

3966 Schools using Verdana

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Verdana

School Site Evaluation (Verdana)

Of the 41 fonts used for evaluation, the eighth most common font schools use on their websites is Verdana. Verdana is used on websites by 3,966 schools around the US.

Visual Preferences

Color

Nearly 70.9% of schools that use Verdana as the primary font on their websites use the color white as the primary color on the website, including Strayer University - District of Columbia, New York University and Broward College. The other primary website colors that are most commonly used by schools that use Verdana as the primary font on their website include grey (9.7%) and blue (5.1%).


Social Presence

Exactly 891 schools that use Verdana as the primary font on their websites have Facebook pages. These schools tend to update their Facebook status, on average, 3 times a week. And they each have an average of 3,947 "likes". Of the schools that use the Verdana font, the following have the greatest number of Facebook "likes":

  1. Auburn University: 209,957 likes
  2. University of California - Los Angeles: 158,101 likes
  3. University of North Carolina at Chapel Hill: 133,296 likes

And 499 schools that use Verdana as the primary font on their websites have YouTube channels. These schools have an average YouTube subscriber base of 379 subscribers, and an average of 82 posted videos. Of these schools, the following have the greatest number of YouTube subscribers:

  1. University of California - Berkeley: 62,280 subscribers
  2. American Film Institute Conservatory: 29,299 subscribers
  3. Yale University: 20,055 subscribers

Web Metrics

The average Google Page Rank for schools using Verdana as the primary font on their websites is 5. Interestingly enough, the average Google Page Rank for schools that do not use Verdana on their websites is 5.

The schools with the highest Google Page Rank, that also use Verdana on their websites are:

  1. Yale University: 9 Google Page Rank
  2. University of California - Berkeley: 9 Google Page Rank
  3. New York University: 8 Google Page Rank
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