Human Services Schools Site Evaluation

There are a total of 1,022 human services schools in the US. While all of these schools have websites, 918 human services schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 96% are on Facebook.

Visual Preferences

Color

Approximately 65.5% of the 1,022 human services schools use white as the primary color on their websites. Another 13.9% use grey as the primary color on their websites. Blue (6.8%), yellow (4.2%) and black (4.2%) are other colors commonly used as the primary color on human services school websites.

The colors used on the websites of the largest human services schools in the nation, are as follows:

1. University of Phoenix - Online Campus: grey 49%
2. Kaplan University - Davenport Campus: white 56% and blue 1.1%
3. Arizona State University: grey 34% and white 4.5%

Font

The largest number, nearly 46.1%, of human services school websites use Arial as the primary font on their websites. Other fonts commonly used on human services school websites include Verdana (23.4%) and Helvetica (6.5%).

The largest human services school's websites use the following fonts:

1. University of Phoenix - Online Campus: Arial
2. Kaplan University - Davenport Campus: Times New Roman
3. Arizona State University: Arial

Social Presence

Exactly 649 human services schools have YouTube channels. These schools each have an average of 149 YouTube channel subscribers. The human services schools with the greatest number of YouTube channel subscribers are:

1. University of Minnesota - Duluth: 4,518 subscribers
2. Columbia University in the City of New York: 4,146 subscribers
3. University of Phoenix - Online Campus: 2,942 subscribers

Exactly 759 human services schools have Twitter accounts. These schools each have an average of 1,577 Twitter account followers. The human services schools with the greatest number of Twitter followers are:

1. University of Phoenix - Online Campus: 26,204 followers
2. Arizona State University: 24,295 followers
3. Ohio State University - Main Campus: 18,232 followers

Web Metrics

Although all human services schools have websites, only about 20% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 80.8% of human services school websites have 3 or more broken links one click away from their homepage. The human services schools with the most number of broken links are:

1. Minnesota West Community and Technical College: 26,086 broken links
2. College of Saint Mary: 23,650 broken links
3. Creighton University: 7,788 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on human services school websites to get a sense of the quality of these sites. The human services school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Monterey Peninsula College: 0 HTML validation errors; 0 CSS validation errors
2. Berkeley City College: 0 HTML validation errors; 0 CSS validation errors
3. University of Connecticut: 0 HTML validation errors; 0 CSS validation errors

The human services school websites with the greatest number of HTML and CSS validation errors include:

1. Alabama A & M University: 63 HTML validation errors; 905 CSS validation errors
2. Sacred Heart University: 556 HTML validation errors; 65 CSS validation errors
3. Alexandria Technical & Community College: 14 HTML validation errors; 516 CSS validation errors