International Business Schools Site Evaluation

There are a total of 639 international business schools in the US. While all of these schools have websites, 608 international business schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 95% are on Facebook.

Visual Preferences

Color

Approximately 65.4% of the 639 international business schools use white as the primary color on their websites. Another 10.2% use grey as the primary color on their websites. Blue (8%), yellow (6.1%) and black (5.2%) are other colors commonly used as the primary color on international business school websites.

The colors used on the websites of the largest international business schools in the nation, are as follows:

1. University of Phoenix - Online Campus: grey 49%
2. Arizona State University: grey 34% and white 4.5%
3. Miami Dade College: white 10% and blue 2.9%

Font

The largest number, nearly 42.1%, of international business school websites use Arial as the primary font on their websites. Other fonts commonly used on international business school websites include Verdana (22.7%) and Helvetica (8.6%).

The largest international business school's websites use the following fonts:

1. University of Phoenix - Online Campus: Arial
2. Arizona State University: Arial
3. Miami Dade College: Arial

Social Presence

Exactly 475 international business schools have YouTube channels. These schools each have an average of 243 YouTube channel subscribers. The international business schools with the greatest number of YouTube channel subscribers are:

1. Yale University: 20,055 subscribers
2. Carnegie Mellon University: 16,128 subscribers
3. University of Phoenix - Online Campus: 2,942 subscribers

Exactly 550 international business schools have Twitter accounts. These schools each have an average of 2,088 Twitter account followers. The international business schools with the greatest number of Twitter followers are:

1. University of Phoenix - Online Campus: 26,204 followers
2. Arizona State University: 24,295 followers
3. Yale University: 23,748 followers

Web Metrics

Although all international business schools have websites, only about 22% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 78.5% of international business school websites have 3 or more broken links one click away from their homepage. The international business schools with the most number of broken links are:

1. Creighton University: 7,788 broken links
2. Lasell College: 6,728 broken links
3. Northwest Missouri State University: 6,291 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on international business school websites to get a sense of the quality of these sites. The international business school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Pima Community College: 0 HTML validation errors; 0 CSS validation errors
2. California Lutheran University: 0 HTML validation errors; 0 CSS validation errors
3. Foothill College: 0 HTML validation errors; 0 CSS validation errors

The international business school websites with the greatest number of HTML and CSS validation errors include:

1. University of Wisconsin - Stevens Point: 0 HTML validation errors; 1,213 CSS validation errors
2. University of Colorado Denver: 0 HTML validation errors; 794 CSS validation errors
3. Eckerd College: 14 HTML validation errors; 558 CSS validation errors