Iowa Schools Site Evaluation

There are a total of 88 colleges in Iowa. Of these, 48 have a Facebook page, 30 have a Twitter account and 34 have a YouTube channel.

Visual Preferences

Color

Exactly 50 of the 88 Iowa school websites use white as the primary color on their websites. The most commonly paired colors with white for school websites in Iowa are white (71.6%) and grey (37.5%).

Aside from white, other colors used as the predominant color on Iowa school websites include grey (10.2%), black (10.2%) and blue (9.1%).

The colors used on the largest schools' websites in Iowa are as follows:

1. Kaplan University - Davenport Campus: white 56% and blue 1.1%
2. Ashford University: white 30% and grey 2.9%
3. University of Iowa: white 36% and black 1%

Font

The font of choice used on the largest number of Iowa school websites is Arial. Approximately 43.2% of Iowa schools use Arial as the primary font on their websites. Other popular fonts used on Iowa school websites are Verdana (29.5%) and Tahoma (6.8%).

The following fonts are used on the websites for the largest Iowa schools:

1. Kaplan University - Davenport Campus: Times New Roman
2. Ashford University: Helvetica
3. University of Iowa: Arial

Social Presence

As mentioned above, 54.5% of Iowa schools have Facebook pages. On average, these schools update their Facebook status 3 times a week. And the average number of "likes" Iowa schools have is 5,105. The Iowa schools with the greatest number of Facebook "likes" are:

1. Kaplan University - Davenport Campus: 44,191 "likes"
2. Ashford University: 34,400 "likes"
3. University of Northern Iowa: 34,086 "likes"

In addition, 38.6% of Iowa schools have Twitter accounts. On average, these schools tweet updates 7 times a week. And, on average, Iowa schools have 1,233 Twitter followers. The Iowa schools with the greatest number of Twitter followers are:

1. University of Iowa: 11,182 followers
2. Drake University: 7,299 followers
3. Ashford University: 4,141 followers

And 34.1% of Iowa schools have YouTube channels. On average, these schools have 72 posted videos. And, on average, Iowa schools have 191 subscribers to their YouTube channels. The Iowa schools with the greatest number of subscribers are:

1. Maharishi University of Management: 3,385 subscribers
2. Kaplan University - Davenport Campus: 710 subscribers
3. Ashford University: 439 subscribers

Web Metrics

The volume of traffic on Iowa school websites is light in comparison to traffic on school websites around the nation. The schools websites with the highest Alexa Rank in Iowa are:

1. University of Phoenix - Des Moines Campus: Alexa Rank of 2,441
2. Iowa State University: Alexa Rank of 12,639
3. University of Iowa: Alexa Rank of 14,122

The Iowa school websites with the lowest Alexa Rank are:

1. The Salon Professional Academy - Ames: Alexa Rank of 20,189,291
2. Kaplan University - Mason City Campus: Alexa Rank of 19,700,955
3. Kaplan University - Cedar Rapids Campus: Alexa Rank of 19,700,955