Management Schools Site Evaluation

There are a total of 1,742 management schools in the US. While all of these schools have websites, 1,399 management schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 95% are on Facebook.

Visual Preferences

Color

Approximately 66% of the 1,742 management schools use white as the primary color on their websites. Another 13.8% use grey as the primary color on their websites. Blue (5.4%), yellow (5%) and black (4.6%) are other colors commonly used as the primary color on management school websites.

The colors used on the websites of the largest management schools in the nation, are as follows:

1. University of Phoenix - Online Campus: grey 49%
2. Arizona State University: grey 34% and white 4.5%
3. Miami Dade College: white 10% and blue 2.9%

Font

The largest number, nearly 41.5%, of management school websites use Arial as the primary font on their websites. Other fonts commonly used on management school websites include Verdana (27%) and Helvetica (6.9%).

The largest management school's websites use the following fonts:

1. University of Phoenix - Online Campus: Arial
2. Arizona State University: Arial
3. Miami Dade College: Arial

Social Presence

Exactly 942 management schools have YouTube channels. These schools each have an average of 281 YouTube channel subscribers. The management schools with the greatest number of YouTube channel subscribers are:

1. Massachusetts Institute of Technology: 113,180 subscribers
2. Carnegie Mellon University: 16,128 subscribers
3. Culinary Institute of America: 8,384 subscribers

Exactly 1,112 management schools have Twitter accounts. These schools each have an average of 1,347 Twitter account followers. The management schools with the greatest number of Twitter followers are:

1. University of Phoenix - Online Campus: 26,204 followers
2. Arizona State University: 24,295 followers
3. Texas A & M University - College Station: 19,518 followers

Web Metrics

Although all management schools have websites, only about 21% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 79.7% of management school websites have 3 or more broken links one click away from their homepage. The management schools with the most number of broken links are:

1. Central Arizona College: 93,584 broken links
2. Minnesota West Community and Technical College: 26,086 broken links
3. Tarrant County College District: 14,140 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on management school websites to get a sense of the quality of these sites. The management school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Pima Community College: 0 HTML validation errors; 0 CSS validation errors
2. Foothill College: 0 HTML validation errors; 0 CSS validation errors
3. Monterey Peninsula College: 0 HTML validation errors; 0 CSS validation errors

The management school websites with the greatest number of HTML and CSS validation errors include:

1. Chippewa Valley Technical College: 121 HTML validation errors; 942 CSS validation errors
2. Bergen Community College: 178 HTML validation errors; 869 CSS validation errors
3. Alabama A & M University: 63 HTML validation errors; 905 CSS validation errors