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Marketing

Marketing Schools Site Evaluation

There are a total of 1,010 marketing schools in the US. While all of these schools have websites, 868 marketing schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 97% are on Facebook.

Visual Preferences

Color

Approximately 62.6% of the 1,010 marketing schools use white as the primary color on their websites. Another 15.8% use grey as the primary color on their websites. Blue (6.4%), yellow (5.4%) and black (4.7%) are other colors commonly used as the primary color on marketing school websites.

The colors used on the websites of the largest marketing schools in the nation, are as follows:

  1. University of Phoenix - Online Campus: grey 49%
  2. Arizona State University: grey 34% and white 4.5%
  3. Miami Dade College: white 10% and blue 2.9%

Font

The largest number, nearly 45.6%, of marketing school websites use Arial as the primary font on their websites. Other fonts commonly used on marketing school websites include Verdana (22.2%) and Helvetica (7.4%).

The largest marketing school's websites use the following fonts:

  1. University of Phoenix - Online Campus: Arial
  2. Arizona State University: Arial
  3. Miami Dade College: Arial

Social Presence

Exactly 646 marketing schools have YouTube channels. These schools each have an average of 189 YouTube channel subscribers. The marketing schools with the greatest number of YouTube channel subscribers are:

  1. Carnegie Mellon University: 16,128 subscribers
  2. University of Minnesota - Duluth: 4,518 subscribers
  3. University of Phoenix - Nashville Campus: 2,942 subscribers

Exactly 742 marketing schools have Twitter accounts. These schools each have an average of 1,841 Twitter account followers. The marketing schools with the greatest number of Twitter followers are:

  1. University of Phoenix - Online Campus: 26,204 followers
  2. Arizona State University: 24,295 followers
  3. Texas A & M University - College Station: 19,518 followers

Web Metrics

Although all marketing schools have websites, only about 20% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 80.8% of marketing school websites have 3 or more broken links one click away from their homepage. The marketing schools with the most number of broken links are:

  1. Creighton University: 7,788 broken links
  2. Lasell College: 6,728 broken links
  3. Northwest Missouri State University: 6,291 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on marketing school websites to get a sense of the quality of these sites. The marketing school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

  1. California Lutheran University: 0 HTML validation errors; 0 CSS validation errors
  2. University of Connecticut: 0 HTML validation errors; 0 CSS validation errors
  3. Florida State University: 0 HTML validation errors; 0 CSS validation errors

The marketing school websites with the greatest number of HTML and CSS validation errors include:

  1. Chippewa Valley Technical College: 121 HTML validation errors; 942 CSS validation errors
  2. Alabama A & M University: 63 HTML validation errors; 905 CSS validation errors
  3. University of Colorado Denver: 0 HTML validation errors; 794 CSS validation errors

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