Maryland Schools Site Evaluation

There are a total of 83 colleges in Maryland. Of these, 58 have a Facebook page, 43 have a Twitter account and 39 have a YouTube channel.

Visual Preferences

Color

Exactly 53 of the 83 Maryland school websites use white as the primary color on their websites. The most commonly paired colors with white for school websites in Maryland are white (77.1%) and grey (56.6%).

Aside from white, other colors used as the predominant color on Maryland school websites include grey (15.7%), yellow (7.2%) and black (3.6%).

The colors used on the largest schools' websites in Maryland are as follows:

1. University of Maryland - University College: white 14% and blue 3.6%
2. University of Maryland - College Park: white 22% and black 6.5%
3. Montgomery College: white 33% and grey 1.6%

Font

The font of choice used on the largest number of Maryland school websites is Arial. Approximately 43.4% of Maryland schools use Arial as the primary font on their websites. Other popular fonts used on Maryland school websites are Verdana (20.5%) and Times New Roman (8.4%).

The following fonts are used on the websites for the largest Maryland schools:

1. University of Maryland - University College: Verdana
2. University of Maryland - College Park: Arial
3. Montgomery College: Arial

Social Presence

As mentioned above, 69.9% of Maryland schools have Facebook pages. On average, these schools update their Facebook status 4 times a week. And the average number of "likes" Maryland schools have is 3,898. The Maryland schools with the greatest number of Facebook "likes" are:

1. United States Naval Academy: 48,907 "likes"
2. University of Maryland - College Park: 46,179 "likes"
3. Johns Hopkins University: 14,753 "likes"

In addition, 47% of Maryland schools have Twitter accounts. On average, these schools tweet updates 7 times a week. And, on average, Maryland schools have 1,303 Twitter followers. The Maryland schools with the greatest number of Twitter followers are:

1. Johns Hopkins University: 14,870 followers
2. University of Maryland - College Park: 8,589 followers
3. Maryland Institute College of Art: 3,692 followers

And 51.8% of Maryland schools have YouTube channels. On average, these schools have 85 posted videos. And, on average, Maryland schools have 106 subscribers to their YouTube channels. The Maryland schools with the greatest number of subscribers are:

1. Johns Hopkins University: 1,214 subscribers
2. University of Maryland - Baltimore County: 736 subscribers
3. College of Southern Maryland: 482 subscribers

Web Metrics

The volume of traffic on Maryland school websites is light in comparison to traffic on school websites around the nation. The schools websites with the highest Alexa Rank in Maryland are:

1. University of Phoenix - Maryland Campus: Alexa Rank of 2,441
2. University of Maryland - College Park: Alexa Rank of 7,040
3. Johns Hopkins University: Alexa Rank of 8,286

The Maryland school websites with the lowest Alexa Rank are:

1. Hair Academy Inc - New Carrollton: Alexa Rank of 23,944,346
2. The Fila Academy Inc: Alexa Rank of 23,790,852
3. Robert Paul Academy of Cosmetology Arts & Sciences: Alexa Rank of 23,234,993