Mba Schools Site Evaluation

There are a total of 2,616 mba schools in the US. While all of these schools have websites, 2,053 mba schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 95% are on Facebook.

Visual Preferences

Color

Approximately 67.2% of the 2,616 mba schools use white as the primary color on their websites. Another 13.1% use grey as the primary color on their websites. Blue (5.7%), yellow (4.7%) and black (4.4%) are other colors commonly used as the primary color on mba school websites.

The colors used on the websites of the largest mba schools in the nation, are as follows:

1. University of Phoenix - Online Campus: grey 49%
2. Kaplan University - Davenport Campus: white 56% and blue 1.1%
3. Arizona State University: grey 34% and white 4.5%

Font

The largest number, nearly 44%, of mba school websites use Arial as the primary font on their websites. Other fonts commonly used on mba school websites include Verdana (24.4%) and Helvetica (6.2%).

The largest mba school's websites use the following fonts:

1. University of Phoenix - Online Campus: Arial
2. Kaplan University - Davenport Campus: Times New Roman
3. Arizona State University: Arial

Social Presence

Exactly 1,356 mba schools have YouTube channels. These schools each have an average of 176 YouTube channel subscribers. The mba schools with the greatest number of YouTube channel subscribers are:

1. Harvard University: 28,331 subscribers
2. Yale University: 20,055 subscribers
3. Carnegie Mellon University: 16,128 subscribers

Exactly 1,611 mba schools have Twitter accounts. These schools each have an average of 1,275 Twitter account followers. The mba schools with the greatest number of Twitter followers are:

1. Harvard University: 69,704 followers
2. University of Phoenix - Online Campus: 26,204 followers
3. Arizona State University: 24,295 followers

Web Metrics

Although all mba schools have websites, only about 24% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 76.2% of mba school websites have 3 or more broken links one click away from their homepage. The mba schools with the most number of broken links are:

1. Minnesota West Community and Technical College: 26,086 broken links
2. College of Saint Mary: 23,650 broken links
3. Tarrant County College District: 14,140 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on mba school websites to get a sense of the quality of these sites. The mba school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Pima Community College: 0 HTML validation errors; 0 CSS validation errors
2. Arizona Christian University: 0 HTML validation errors; 0 CSS validation errors
3. California Lutheran University: 0 HTML validation errors; 0 CSS validation errors

The mba school websites with the greatest number of HTML and CSS validation errors include:

1. University of Wisconsin - Stevens Point: 0 HTML validation errors; 1,213 CSS validation errors
2. Chippewa Valley Technical College: 121 HTML validation errors; 942 CSS validation errors
3. Babson College: 106 HTML validation errors; 886 CSS validation errors