Michigan Schools Site Evaluation

There are a total of 170 colleges in Michigan. Of these, 101 have a Facebook page, 66 have a Twitter account and 63 have a YouTube channel.

Visual Preferences

Color

Exactly 124 of the 170 Michigan school websites use white as the primary color on their websites. The most commonly paired colors with white for school websites in Michigan are white (85.9%) and grey (42.4%).

Aside from white, other colors used as the predominant color on Michigan school websites include grey (10.6%), black (4.7%) and blue (4.7%).

The colors used on the largest schools' websites in Michigan are as follows:

1. Michigan State University: grey 3% and blue 1.8%
2. University of Michigan - Ann Arbor: white 30% and blue 1.3%
3. Wayne State University: grey 8.3% and orange 5.3%

Font

The font of choice used on the largest number of Michigan school websites is Arial. Approximately 48.8% of Michigan schools use Arial as the primary font on their websites. Other popular fonts used on Michigan school websites are Verdana (21.8%) and Helvetica (11.2%).

The following fonts are used on the websites for the largest Michigan schools:

1. Michigan State University: Arial
2. University of Michigan - Ann Arbor: Arial
3. Wayne State University: Verdana

Social Presence

As mentioned above, 59.4% of Michigan schools have Facebook pages. On average, these schools update their Facebook status 4 times a week. And the average number of "likes" Michigan schools have is 8,331. The Michigan schools with the greatest number of Facebook "likes" are:

1. University of Michigan - Ann Arbor: 359,331 "likes"
2. Michigan State University: 162,685 "likes"
3. Western Michigan University: 32,689 "likes"

In addition, 37.1% of Michigan schools have Twitter accounts. On average, these schools tweet updates 7 times a week. And, on average, Michigan schools have 1,241 Twitter followers. The Michigan schools with the greatest number of Twitter followers are:

1. University of Michigan - Ann Arbor: 8,634 followers
2. Michigan State University: 6,515 followers
3. Grand Valley State University: 6,246 followers

And 38.8% of Michigan schools have YouTube channels. On average, these schools have 105 posted videos. And, on average, Michigan schools have 107 subscribers to their YouTube channels. The Michigan schools with the greatest number of subscribers are:

1. Michigan State University: 1,365 subscribers
2. Grand Rapids Community College: 1,166 subscribers
3. University of Michigan - Ann Arbor: 1,107 subscribers

Web Metrics

The volume of traffic on Michigan school websites is light in comparison to traffic on school websites around the nation. The schools websites with the highest Alexa Rank in Michigan are:

1. University of Phoenix - Metro Detroit Campus: Alexa Rank of 2,441
2. University of Phoenix - West Michigan Campus: Alexa Rank of 2,441
3. University of Michigan - Ann Arbor: Alexa Rank of 3,424

The Michigan school websites with the lowest Alexa Rank are:

1. Wright Beauty Academy: Alexa Rank of 24,240,596
2. Ecumenical Theological Seminary: Alexa Rank of 23,469,679
3. Port Huron Cosmetology College: Alexa Rank of 23,142,400