Mississippi Schools Site Evaluation

There are a total of 46 colleges in Mississippi. Of these, 32 have a Facebook page, 20 have a Twitter account and 20 have a YouTube channel.

Visual Preferences

Color

Exactly 26 of the 46 Mississippi school websites use white as the primary color on their websites. The most commonly paired colors with white for school websites in Mississippi are white (71.7%) and grey (52.2%).

Aside from white, other colors used as the predominant color on Mississippi school websites include blue (15.2%), grey (13%) and black (10.9%).

The colors used on the largest schools' websites in Mississippi are as follows:

1. Mississippi State University: grey 0.7% and red 0.6%
2. University of Mississippi Main Campus: grey 5% and white 2.3%
3. University of Southern Mississippi: grey 18%

Font

The font of choice used on the largest number of Mississippi school websites is Arial. Approximately 54.3% of Mississippi schools use Arial as the primary font on their websites. Other popular fonts used on Mississippi school websites are Verdana (15.2%) and Times New Roman (8.7%).

The following fonts are used on the websites for the largest Mississippi schools:

1. Mississippi State University: Times New Roman
2. University of Mississippi Main Campus: Arial
3. University of Southern Mississippi: Sans serif

Social Presence

As mentioned above, 69.6% of Mississippi schools have Facebook pages. On average, these schools update their Facebook status 4 times a week. And the average number of "likes" Mississippi schools have is 5,960. The Mississippi schools with the greatest number of Facebook "likes" are:

1. Mississippi State University: 61,261 "likes"
2. University of Southern Mississippi: 24,400 "likes"
3. Jackson State University: 18,642 "likes"

In addition, 43.5% of Mississippi schools have Twitter accounts. On average, these schools tweet updates 6 times a week. And, on average, Mississippi schools have 1,502 Twitter followers. The Mississippi schools with the greatest number of Twitter followers are:

1. Jackson State University: 6,397 followers
2. Mississippi State University: 5,761 followers
3. University of Mississippi Main Campus: 5,047 followers

And 43.5% of Mississippi schools have YouTube channels. On average, these schools have 77 posted videos. And, on average, Mississippi schools have 60 subscribers to their YouTube channels. The Mississippi schools with the greatest number of subscribers are:

1. Jackson State University: 427 subscribers
2. University of Mississippi Main Campus: 370 subscribers
3. Mississippi Gulf Coast Community College: 76 subscribers

Web Metrics

The volume of traffic on Mississippi school websites is light in comparison to traffic on school websites around the nation. The schools websites with the highest Alexa Rank in Mississippi are:

1. Mississippi State University: Alexa Rank of 39,417
2. University of Mississippi Main Campus: Alexa Rank of 53,751
3. University of Southern Mississippi: Alexa Rank of 101,694

The Mississippi school websites with the lowest Alexa Rank are:

1. Creations College of Cosmetology: Alexa Rank of 22,881,512
2. Southeastern Baptist College: Alexa Rank of 18,396,250
3. Academy of Hair Design One: Alexa Rank of 16,194,677