Missouri Schools Site Evaluation

There are a total of 195 colleges in Missouri. Of these, 108 have a Facebook page, 59 have a Twitter account and 77 have a YouTube channel.

Visual Preferences

Color

Exactly 132 of the 195 Missouri school websites use white as the primary color on their websites. The most commonly paired colors with white for school websites in Missouri are white (83.1%) and grey (59.5%).

Aside from white, other colors used as the predominant color on Missouri school websites include grey (12.8%), blue (7.2%) and black (5.1%).

The colors used on the largest schools' websites in Missouri are as follows:

1. University of Missouri - Columbia: yellow 16.1% and green 10.6%
2. Missouri State University - Springfield: white 49% and grey 3.4%
3. Webster University: white 17% and blue 3.4%

Font

The font of choice used on the largest number of Missouri school websites is Arial. Approximately 42.1% of Missouri schools use Arial as the primary font on their websites. Other popular fonts used on Missouri school websites are Verdana (23.6%) and Bitstream Vera Sans (7.2%).

The following fonts are used on the websites for the largest Missouri schools:

1. University of Missouri - Columbia: Arial
2. Missouri State University - Springfield: Arial
3. Webster University: Arial

Social Presence

As mentioned above, 55.4% of Missouri schools have Facebook pages. On average, these schools update their Facebook status 3 times a week. And the average number of "likes" Missouri schools have is 4,006. The Missouri schools with the greatest number of Facebook "likes" are:

1. University of Missouri - Columbia: 196,508 "likes"
2. Northwest Missouri State University: 25,033 "likes"
3. Missouri State University - Springfield: 18,807 "likes"

In addition, 39.5% of Missouri schools have Twitter accounts. On average, these schools tweet updates 4 times a week. And, on average, Missouri schools have 703 Twitter followers. The Missouri schools with the greatest number of Twitter followers are:

1. University of Missouri - Columbia: 5,997 followers
2. Webster University: 4,956 followers
3. Missouri State University - Springfield: 4,626 followers

And 30.3% of Missouri schools have YouTube channels. On average, these schools have 54 posted videos. And, on average, Missouri schools have 53 subscribers to their YouTube channels. The Missouri schools with the greatest number of subscribers are:

1. Missouri State University - Springfield: 669 subscribers
2. Washington University in St Louis: 435 subscribers
3. Webster University: 150 subscribers

Web Metrics

The volume of traffic on Missouri school websites is light in comparison to traffic on school websites around the nation. The schools websites with the highest Alexa Rank in Missouri are:

1. University of Phoenix - Springfield Campus: Alexa Rank of 2,441
2. University of Phoenix - Kansas City Campus: Alexa Rank of 2,441
3. University of Phoenix - St Louis Campus: Alexa Rank of 2,441

The Missouri school websites with the lowest Alexa Rank are:

1. Grabber School of Hair Design: Alexa Rank of 23,045,591
2. St Louis College of Health Careers - St Louis: Alexa Rank of 22,690,177
3. St Louis College of Health Careers - Fenton: Alexa Rank of 22,690,177