New Mexico Schools Site Evaluation

There are a total of 50 colleges in New Mexico. Of these, 26 have a Facebook page, 13 have a Twitter account and 14 have a YouTube channel.

Visual Preferences

Color

Exactly 36 of the 50 New Mexico school websites use white as the primary color on their websites. The most commonly paired colors with white for school websites in New Mexico are white (84%) and grey (56%).

Aside from white, other colors used as the predominant color on New Mexico school websites include grey (10%), black (6%) and yellow (6%).

The colors used on the largest schools' websites in New Mexico are as follows:

1. Central New Mexico Community College: white 39% and blue 1.9%
2. University of New Mexico - Main Campus: white 32% and grey 4.6%
3. New Mexico State University - Main Campus: white 48% and grey 3.4%

Font

The font of choice used on the largest number of New Mexico school websites is Arial. Approximately 32% of New Mexico schools use Arial as the primary font on their websites. Other popular fonts used on New Mexico school websites are Verdana (24%) and Helvetica (8%).

The following fonts are used on the websites for the largest New Mexico schools:

1. Central New Mexico Community College: Verdana
2. University of New Mexico - Main Campus: Arial
3. New Mexico State University - Main Campus: Lucida Grande

Social Presence

As mentioned above, 52% of New Mexico schools have Facebook pages. On average, these schools update their Facebook status 3 times a week. And the average number of "likes" New Mexico schools have is 2,300. The New Mexico schools with the greatest number of Facebook "likes" are:

1. University of New Mexico - Main Campus: 16,572 "likes"
2. New Mexico State University - Main Campus: 12,081 "likes"
3. Institute of American Indian and Alaska Native Culture: 5,943 "likes"

In addition, 28% of New Mexico schools have Twitter accounts. On average, these schools tweet updates 7 times a week. And, on average, New Mexico schools have 1,009 Twitter followers. The New Mexico schools with the greatest number of Twitter followers are:

1. University of New Mexico - Main Campus: 6,799 followers
2. New Mexico State University - Main Campus: 2,317 followers
3. Southwestern College: 1,346 followers

And 26% of New Mexico schools have YouTube channels. On average, these schools have 102 posted videos. And, on average, New Mexico schools have 145 subscribers to their YouTube channels. The New Mexico schools with the greatest number of subscribers are:

1. New Mexico State University - Grants: 847 subscribers
2. New Mexico State University - Main Campus: 572 subscribers
3. University of New Mexico - Main Campus: 316 subscribers

Web Metrics

The volume of traffic on New Mexico school websites is average in comparison to traffic on school websites around the nation. The schools websites with the highest Alexa Rank in New Mexico are:

1. University of Phoenix - Albuquerque Campus: Alexa Rank of 2,441
2. University of New Mexico - Gallup Campus: Alexa Rank of 17,347
3. University of New Mexico - Taos Campus: Alexa Rank of 17,347

The New Mexico school websites with the lowest Alexa Rank are:

1. De Wolff College Hair Styling and Cosmetology: Alexa Rank of 15,561,648
2. Anamarc College - Santa Teresa: Alexa Rank of 13,931,115
3. Universal Therapeutic Massage Institute: Alexa Rank of 11,991,235