Personal Training Schools Site Evaluation

There are a total of 421 personal training schools in the US. While all of these schools have websites, 396 personal training schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 96% are on Facebook.

Visual Preferences

Color

Approximately 65.3% of the 421 personal training schools use white as the primary color on their websites. Another 11.2% use grey as the primary color on their websites. Black (7.4%), blue (5.2%) and yellow (4.8%) are other colors commonly used as the primary color on personal training school websites.

The colors used on the websites of the largest personal training schools in the nation, are as follows:

1. Ohio State University - Main Campus: white 30% and grey 3.4%
2. The University of Texas at Austin: white 9% and grey 4.4%
3. University of Florida: white 39% and grey 1.6%

Font

The largest number, nearly 39.9%, of personal training school websites use Arial as the primary font on their websites. Other fonts commonly used on personal training school websites include Verdana (23%) and Helvetica (8.6%).

The largest personal training school's websites use the following fonts:

1. Ohio State University - Main Campus: Helvetica
2. The University of Texas at Austin: Bitstream Vera Sans
3. University of Florida: Trebuchet Ms

Social Presence

Exactly 292 personal training schools have YouTube channels. These schools each have an average of 143 YouTube channel subscribers. The personal training schools with the greatest number of YouTube channel subscribers are:

1. University of Minnesota - Duluth: 4,518 subscribers
2. The University of Texas at Austin: 1,698 subscribers
3. University of Kansas: 1,615 subscribers

Exactly 338 personal training schools have Twitter accounts. These schools each have an average of 1,859 Twitter account followers. The personal training schools with the greatest number of Twitter followers are:

1. Ohio State University - Main Campus: 18,232 followers
2. The University of Texas at Austin: 16,128 followers
3. University of Miami: 15,911 followers

Web Metrics

Although all personal training schools have websites, only about 20% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 80.8% of personal training school websites have 3 or more broken links one click away from their homepage. The personal training schools with the most number of broken links are:

1. Creighton University: 7,788 broken links
2. Lasell College: 6,728 broken links
3. Independence Community College: 6,000 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on personal training school websites to get a sense of the quality of these sites. The personal training school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Foothill College: 0 HTML validation errors; 0 CSS validation errors
2. Monterey Peninsula College: 0 HTML validation errors; 0 CSS validation errors
3. University of Connecticut: 0 HTML validation errors; 0 CSS validation errors

The personal training school websites with the greatest number of HTML and CSS validation errors include:

1. University of Wisconsin - Stevens Point: 0 HTML validation errors; 1,213 CSS validation errors
2. Irvine Valley College: 0 HTML validation errors; 854 CSS validation errors
3. Sacred Heart University: 556 HTML validation errors; 65 CSS validation errors