Real Estate Schools Site Evaluation

There are a total of 224 real estate schools in the US. While all of these schools have websites, 212 real estate schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 97% are on Facebook.

Visual Preferences

Color

Approximately 72.3% of the 224 real estate schools use white as the primary color on their websites. Another 8.9% use grey as the primary color on their websites. Blue (6.7%), yellow (3.6%) and green (3.1%) are other colors commonly used as the primary color on real estate school websites.

The colors used on the websites of the largest real estate schools in the nation, are as follows:

1. Arizona State University: grey 34% and white 4.5%
2. Miami Dade College: white 10% and blue 2.9%
3. Ohio State University - Main Campus: white 30% and grey 3.4%

Font

The largest number, nearly 45.5%, of real estate school websites use Arial as the primary font on their websites. Other fonts commonly used on real estate school websites include Verdana (25.4%) and Tahoma (7.1%).

The largest real estate school's websites use the following fonts:

1. Arizona State University: Arial
2. Miami Dade College: Arial
3. Ohio State University - Main Campus: Helvetica

Social Presence

Exactly 129 real estate schools have YouTube channels. These schools each have an average of 1,087 YouTube channel subscribers. The real estate schools with the greatest number of YouTube channel subscribers are:

1. Massachusetts Institute of Technology: 113,180 subscribers
2. Pennsylvania State University - Main Campus: 2,357 subscribers
3. University of Pennsylvania: 2,012 subscribers

Exactly 180 real estate schools have Twitter accounts. These schools each have an average of 2,283 Twitter account followers. The real estate schools with the greatest number of Twitter followers are:

1. Arizona State University: 24,295 followers
2. Texas A & M University - College Station: 19,518 followers
3. Ohio State University - Main Campus: 18,232 followers

Web Metrics

Although all real estate schools have websites, only about 23% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 77.2% of real estate school websites have 3 or more broken links one click away from their homepage. The real estate schools with the most number of broken links are:

1. Tarrant County College District: 14,140 broken links
2. Harrisburg Area Community College - Harrisburg: 4,597 broken links
3. Folsom Lake College: 2,597 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on real estate school websites to get a sense of the quality of these sites. The real estate school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Foothill College: 0 HTML validation errors; 0 CSS validation errors
2. Gavilan College: 0 HTML validation errors; 0 CSS validation errors
3. Monterey Peninsula College: 0 HTML validation errors; 0 CSS validation errors

The real estate school websites with the greatest number of HTML and CSS validation errors include:

1. Mt. San Jacinto Community College District: 74 HTML validation errors; 841 CSS validation errors
2. Irvine Valley College: 0 HTML validation errors; 854 CSS validation errors
3. Eckerd College: 14 HTML validation errors; 558 CSS validation errors