Restaurant Management Schools Site Evaluation

There are a total of 80 restaurant management schools in the US. While all of these schools have websites, 72 restaurant management schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 96% are on Facebook.

Visual Preferences

Color

Approximately 73.8% of the 80 restaurant management schools use white as the primary color on their websites. Another 10% use grey as the primary color on their websites. Blue (7.5%), yellow (3.8%) and green (2.5%) are other colors commonly used as the primary color on restaurant management school websites.

The colors used on the websites of the largest restaurant management schools in the nation, are as follows:

1. Miami Dade College: white 10% and blue 2.9%
2. Houston Community College: white 36% and grey 4.3%
3. Michigan State University: grey 3% and blue 1.8%

Font

The largest number, nearly 43.8%, of restaurant management school websites use Arial as the primary font on their websites. Other fonts commonly used on restaurant management school websites include Verdana (36.3%) and Tahoma (7.5%).

The largest restaurant management school's websites use the following fonts:

1. Miami Dade College: Arial
2. Houston Community College: Arial
3. Michigan State University: Arial

Social Presence

Exactly 43 restaurant management schools have YouTube channels. These schools each have an average of 316 YouTube channel subscribers. The restaurant management schools with the greatest number of YouTube channel subscribers are:

1. Culinary Institute of America: 8,384 subscribers
2. Michigan State University: 1,365 subscribers
3. Le Cordon Bleu College of Culinary Arts - Pasadena: 724 subscribers

Exactly 52 restaurant management schools have Twitter accounts. These schools each have an average of 1,297 Twitter account followers. The restaurant management schools with the greatest number of Twitter followers are:

1. The University of Alabama: 11,247 followers
2. Culinary Institute of America: 10,091 followers
3. Michigan State University: 6,515 followers

Web Metrics

Although all restaurant management schools have websites, only about 23% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 77.5% of restaurant management school websites have 3 or more broken links one click away from their homepage. The restaurant management schools with the most number of broken links are:

1. Harrisburg Area Community College - Harrisburg: 4,597 broken links
2. Lansing Community College: 796 broken links
3. College of Central Florida: 376 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on restaurant management school websites to get a sense of the quality of these sites. The restaurant management school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Miami Dade College: 0 HTML validation errors; 0 CSS validation errors
2. Gwinnett Technical College: 0 HTML validation errors; 0 CSS validation errors
3. Oakland Community College: 0 HTML validation errors; 0 CSS validation errors

The restaurant management school websites with the greatest number of HTML and CSS validation errors include:

1. Community College of Allegheny County: 258 HTML validation errors; 0 CSS validation errors
2. Harrison College - Indianapolis: 22 HTML validation errors; 196 CSS validation errors
3. Scottsdale Community College: 62 HTML validation errors; 101 CSS validation errors