Sports Management Schools Site Evaluation

There are a total of 433 sports management schools in the US. While all of these schools have websites, 413 sports management schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 96% are on Facebook.

Visual Preferences

Color

Approximately 66.1% of the 433 sports management schools use white as the primary color on their websites. Another 9.9% use grey as the primary color on their websites. Black (7.4%), blue (6.5%) and yellow (5.3%) are other colors commonly used as the primary color on sports management school websites.

The colors used on the websites of the largest sports management schools in the nation, are as follows:

1. University of Phoenix - Online Campus: grey 49%
2. Ohio State University - Main Campus: white 30% and grey 3.4%
3. University of Central Florida: white 46% and black 1.6%

Font

The largest number, nearly 38.3%, of sports management school websites use Arial as the primary font on their websites. Other fonts commonly used on sports management school websites include Verdana (22.6%) and Helvetica (9%).

The largest sports management school's websites use the following fonts:

1. University of Phoenix - Online Campus: Arial
2. Ohio State University - Main Campus: Helvetica
3. University of Central Florida: Arial

Social Presence

Exactly 323 sports management schools have YouTube channels. These schools each have an average of 115 YouTube channel subscribers. The sports management schools with the greatest number of YouTube channel subscribers are:

1. Columbia University in the City of New York: 4,146 subscribers
2. University of Phoenix - Online Campus: 2,942 subscribers
3. The University of Texas at Austin: 1,698 subscribers

Exactly 369 sports management schools have Twitter accounts. These schools each have an average of 1,558 Twitter account followers. The sports management schools with the greatest number of Twitter followers are:

1. University of Phoenix - Online Campus: 26,204 followers
2. Texas A & M University - College Station: 19,518 followers
3. Ohio State University - Main Campus: 18,232 followers

Web Metrics

Although all sports management schools have websites, only about 18% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 82.6% of sports management school websites have 3 or more broken links one click away from their homepage. The sports management schools with the most number of broken links are:

1. Lasell College: 6,728 broken links
2. Manhattanville College: 4,422 broken links
3. Eastern Washington University: 4,378 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on sports management school websites to get a sense of the quality of these sites. The sports management school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Florida State University: 0 HTML validation errors; 0 CSS validation errors
2. Warner University: 0 HTML validation errors; 0 CSS validation errors
3. Gwinnett Technical College: 0 HTML validation errors; 0 CSS validation errors

The sports management school websites with the greatest number of HTML and CSS validation errors include:

1. Eckerd College: 14 HTML validation errors; 558 CSS validation errors
2. Winthrop University: 365 HTML validation errors; 99 CSS validation errors
3. Midwestern State University: 173 HTML validation errors; 210 CSS validation errors