Supply Chain Management Schools Site Evaluation

There are a total of 144 supply chain management schools in the US. While all of these schools have websites, 130 supply chain management schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 95% are on Facebook.

Visual Preferences

Color

Approximately 79.2% of the 144 supply chain management schools use white as the primary color on their websites. Another 5.6% use grey as the primary color on their websites. Blue (4.9%), yellow (4.2%) and green (2.8%) are other colors commonly used as the primary color on supply chain management school websites.

The colors used on the websites of the largest supply chain management schools in the nation, are as follows:

1. Ohio State University - Main Campus: white 30% and grey 3.4%
2. Houston Community College: white 36% and grey 4.3%
3. The University of Texas at Austin: white 9% and grey 4.4%

Font

The largest number, nearly 50.7%, of supply chain management school websites use Arial as the primary font on their websites. Other fonts commonly used on supply chain management school websites include Verdana (20.8%) and Helvetica (6.9%).

The largest supply chain management school's websites use the following fonts:

1. Ohio State University - Main Campus: Helvetica
2. Houston Community College: Arial
3. The University of Texas at Austin: Bitstream Vera Sans

Social Presence

Exactly 93 supply chain management schools have YouTube channels. These schools each have an average of 1,439 YouTube channel subscribers. The supply chain management schools with the greatest number of YouTube channel subscribers are:

1. Massachusetts Institute of Technology: 113,180 subscribers
2. Auburn University: 2,016 subscribers
3. The University of Texas at Austin: 1,698 subscribers

Exactly 119 supply chain management schools have Twitter accounts. These schools each have an average of 2,345 Twitter account followers. The supply chain management schools with the greatest number of Twitter followers are:

1. Texas A & M University - College Station: 19,518 followers
2. Ohio State University - Main Campus: 18,232 followers
3. Auburn University: 17,795 followers

Web Metrics

Although all supply chain management schools have websites, only about 18% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 82.4% of supply chain management school websites have 3 or more broken links one click away from their homepage. The supply chain management schools with the most number of broken links are:

1. Tarrant County College District: 14,140 broken links
2. University of Michigan - Dearborn: 5,490 broken links
3. Vincennes University: 3,603 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on supply chain management school websites to get a sense of the quality of these sites. The supply chain management school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Nashville State Community College: 0 HTML validation errors; 0 CSS validation errors
2. Greater Altoona Career & Technology Center: 0 HTML validation errors; 0 CSS validation errors
3. Eastern Michigan University: 0 HTML validation errors; 1 CSS validation errors

The supply chain management school websites with the greatest number of HTML and CSS validation errors include:

1. Milwaukee Area Technical College: 519 HTML validation errors; 0 CSS validation errors
2. University of Michigan - Ann Arbor: 0 HTML validation errors; 363 CSS validation errors
3. Georgia College & State University: 217 HTML validation errors; 2 CSS validation errors