Texas Schools Site Evaluation

There are a total of 368 colleges in Texas. Of these, 196 have a Facebook page, 116 have a Twitter account and 166 have a YouTube channel.

Visual Preferences

Color

Exactly 248 of the 368 Texas school websites use white as the primary color on their websites. The most commonly paired colors with white for school websites in Texas are white (81.5%) and grey (53%).

Aside from white, other colors used as the predominant color on Texas school websites include grey (10.6%), black (7.6%) and blue (4.9%).

The colors used on the largest schools' websites in Texas are as follows:

1. Houston Community College: white 36% and grey 4.3%
2. The University of Texas at Austin: white 9% and grey 4.4%
3. Texas A & M University - College Station: white 15% and grey 6.9%

Font

The font of choice used on the largest number of Texas school websites is Arial. Approximately 51.4% of Texas schools use Arial as the primary font on their websites. Other popular fonts used on Texas school websites are Verdana (19.3%) and Tahoma (5.7%).

The following fonts are used on the websites for the largest Texas schools:

1. Houston Community College: Arial
2. The University of Texas at Austin: Bitstream Vera Sans
3. Texas A & M University - College Station: Arial

Social Presence

As mentioned above, 53.3% of Texas schools have Facebook pages. On average, these schools update their Facebook status 4 times a week. And the average number of "likes" Texas schools have is 7,341. The Texas schools with the greatest number of Facebook "likes" are:

1. The University of Texas at Austin: 327,260 "likes"
2. Texas A & M University - College Station: 293,645 "likes"
3. Texas Tech University: 117,994 "likes"

In addition, 45.1% of Texas schools have Twitter accounts. On average, these schools tweet updates 7 times a week. And, on average, Texas schools have 1,110 Twitter followers. The Texas schools with the greatest number of Twitter followers are:

1. Texas A & M University - College Station: 19,518 followers
2. The University of Texas at Austin: 16,128 followers
3. Texas Tech University: 14,268 followers

And 31.5% of Texas schools have YouTube channels. On average, these schools have 54 posted videos. And, on average, Texas schools have 91 subscribers to their YouTube channels. The Texas schools with the greatest number of subscribers are:

1. The University of Texas at Austin: 1,698 subscribers
2. Texas A & M University - College Station: 1,492 subscribers
3. Texas Tech University: 1,082 subscribers

Web Metrics

The volume of traffic on Texas school websites is light in comparison to traffic on school websites around the nation. The schools websites with the highest Alexa Rank in Texas are:

1. University of Phoenix - Austin Campus: Alexa Rank of 2,441
2. University of Phoenix - Dallas Campus: Alexa Rank of 2,441
3. University of Phoenix - Houston Campus: Alexa Rank of 2,441

The Texas school websites with the lowest Alexa Rank are:

1. ICC Technical Institute: Alexa Rank of 23,431,055
2. Houston Training School - Jacinto City: Alexa Rank of 23,046,789
3. Houston Training School - Gulfgate: Alexa Rank of 23,046,789