Schools using Twitter

140 characters - you can use less, but the microblogging platform won't let you post any more than that. Much of Twitter's success is due to this clever limitation: whereas a blogging platform with unlimited space to write can feel intimidating and overwhelming, a Tweet is rarely longer than 2 or 3 sentences. Twitter gained worldwide popularity rapidly: by 2011, there were 200 million users spread across the planet. It had 400,000 tweets posted per quarter in 2007, growing to 100 million tweets posted per quarter in 2008. Jump forward to February 2010, and Twitter users were sending 50 million tweets every day. Writing for Time Magazine in 2009, technology author Steven Johnson praised the basic structure of Twitter as "remarkably simple," and Twitter's success is undoubtedly in large part due to the fact that they do just a few simple things remarkably well.

2826 Schools using Twitter

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Twitter

School Site Evaluation (Twitter)

There are 2,830 schools in the US that have Twitter accounts. Approximately 84.6% of large schools, those with student populations of 15,000 students or more, have Twitter accounts. Approximately 77.7% of medium-sized schools, those with student populations between 15,000 and 5,000 students, have Twitter accounts. And 36.7% of small schools, those with student populations of 5,000 students or less, have Twitter accounts. The largest schools with Twitter accounts are:

  1. University of Phoenix - Online Campus: 291,070 students
  2. Kaplan University - Davenport Campus: 71,011 students
  3. Arizona State University: 68,064 students

And the smallest schools with Twitter accounts are:

  1. Carrington College - Online: 1 student
  2. Clinton Technical School: 1 student
  3. Drake College of Business - Newark: 1 student

Account Updates

On average, schools that have Twitter accounts send tweets 6 times a week. The school that provides the most frequent Twitter updates is Syracuse University, tweeting 132 times a week. The other schools that send the most tweets include:

  1. Miami Ad School - Miami Beach: 81 times a week
  2. Texas State University - San Marcos: 73 times a week
  3. Harvard University: 66 times a week

Large schools tend to send, on average, 12 tweets a week. Medium-sized schools tend to tweet Twitter an average of 7 times a week. And small school, on average, tweet 5 times a week.


Twitter followers

School accounts around the nation have an average of 1,066 followers on Twitter. The school with the most Twitter followers is Harvard University, with 69,704 followers. Other schools with a significant number followers include:

  1. Stanford University: 47,219 followers
  2. Indiana University - Bloomington: 27,945 followers
  3. American Film Institute Conservatory: 27,600 followers

Large schools have an average of 3,896 Twitter followers. Medium-sized schools have 1,259 Twitter followers, on average. And small schools have an average of 579 Twitter followers.


Overall Social Presence

Of the schools that have Twitter accounts, 64.4% also have both a Facebook page and a YouTube channel. On average, schools with a presence on all three major social media outlets tweet 7 times a week, update their Facebook status 4 times a week and have an average of 83 YouTube videos posted on their channels. And these schools have an average of 1,358 Twitter followers, 8,245 Facebook "likes" and 282 YouTube channel subscribers.

Approximately 28% of schools with Twitter accounts have a Facebook page, but no YouTube channel. These schools tend to tweet 4 times a week and update their Facebook status 3 times a week, on average. They also have an average of 570 Twitter followers and 2,997 Facebook "likes".

On the other hand, approximately 2.8% of schools with Twitter accounts have a YouTube channel, but no Facebook page. These schools tend to send tweets 4 times a week and have 37 videos posted on their YouTube channels, on average. They also have an average of 563 Twitter followers and 41 YouTube subscribers.

The remaining 4.8% of schools with Twitter accounts have no other social media presence.

Of the 292 large schools with Twitter, 80.5% have Facebook and YouTube accounts, 17.5% have only a Facebook page, 0.3% have only a YouTube channel and 1.7% have neither a Facebook page, nor a YouTube channel. Of the 597 medium-sized schools with Twitter, 72.9% have Facebook and YouTube accounts, 21.9% have only a Facebook page, 2.5% have only a YouTube channel and 2.7% have neither a Facebook page, nor a YouTube channel. Of the 1,931 small schools with Twitter, 59.3% have Facebook and YouTube accounts, 31.5% have only a Facebook page, 3.3% have only a YouTube channel and 6% have neither a Facebook page, nor a YouTube channel.

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