Video Production Schools Site Evaluation

There are a total of 304 video production schools in the US. While all of these schools have websites, 265 video production schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 96% are on Facebook.

Visual Preferences

Color

Approximately 58.6% of the 304 video production schools use white as the primary color on their websites. Another 14.1% use grey as the primary color on their websites. Black (9.5%), yellow (7.2%) and blue (5.9%) are other colors commonly used as the primary color on video production school websites.

The colors used on the websites of the largest video production schools in the nation, are as follows:

1. Arizona State University: grey 34% and white 4.5%
2. Miami Dade College: white 10% and blue 2.9%
3. Ohio State University - Main Campus: white 30% and grey 3.4%

Font

The largest number, nearly 46.1%, of video production school websites use Arial as the primary font on their websites. Other fonts commonly used on video production school websites include Verdana (21.4%) and Helvetica (8.9%).

The largest video production school's websites use the following fonts:

1. Arizona State University: Arial
2. Miami Dade College: Arial
3. Ohio State University - Main Campus: Helvetica

Social Presence

Exactly 215 video production schools have YouTube channels. These schools each have an average of 612 YouTube channel subscribers. The video production schools with the greatest number of YouTube channel subscribers are:

1. American Film Institute Conservatory: 29,299 subscribers
2. Yale University: 20,055 subscribers
3. Carnegie Mellon University: 16,128 subscribers

Exactly 233 video production schools have Twitter accounts. These schools each have an average of 2,915 Twitter account followers. The video production schools with the greatest number of Twitter followers are:

1. American Film Institute Conservatory: 27,600 followers
2. Arizona State University: 24,295 followers
3. Yale University: 23,748 followers

Web Metrics

Although all video production schools have websites, only about 21% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 79.9% of video production school websites have 3 or more broken links one click away from their homepage. The video production schools with the most number of broken links are:

1. Eastern Washington University: 4,378 broken links
2. George Washington University: 1,094 broken links
3. Jacksonville University: 1,002 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on video production school websites to get a sense of the quality of these sites. The video production school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Pima Community College: 0 HTML validation errors; 0 CSS validation errors
2. Foothill College: 0 HTML validation errors; 0 CSS validation errors
3. Gavilan College: 0 HTML validation errors; 0 CSS validation errors

The video production school websites with the greatest number of HTML and CSS validation errors include:

1. Mt. San Jacinto Community College District: 74 HTML validation errors; 841 CSS validation errors
2. K D Studio: 588 HTML validation errors; 57 CSS validation errors
3. Eckerd College: 14 HTML validation errors; 558 CSS validation errors