Washington DC Schools Site Evaluation

There are a total of 24 colleges in Washington DC. Of these, 17 have a Facebook page, 10 have a Twitter account and 14 have a YouTube channel.

Visual Preferences

Color

Exactly 15 of the 24 Washington DC school websites use white as the primary color on their websites. The most commonly paired colors with white for school websites in Washington DC are white (75%) and grey (62.5%).

Aside from white, other colors used as the predominant color on Washington DC school websites include grey (12.5%), blue (12.5%) and black (4.2%).

The colors used on the largest schools' websites in Washington DC are as follows:

1. Strayer University - District of Columbia: white 23% and grey 3.5%
2. George Washington University: white 36% and purple 3.7%
3. Georgetown University: blue 19% and white 2.7%

Font

The font of choice used on the largest number of Washington DC school websites is Arial. Approximately 45.8% of Washington DC schools use Arial as the primary font on their websites. Other popular fonts used on Washington DC school websites are Verdana (20.8%) and Times New Roman (8.3%).

The following fonts are used on the websites for the largest Washington DC schools:

1. Strayer University - District of Columbia: Verdana
2. George Washington University: Georgia
3. Georgetown University: Georgia

Social Presence

As mentioned above, 70.8% of Washington DC schools have Facebook pages. On average, these schools update their Facebook status 5 times a week. And the average number of "likes" Washington DC schools have is 5,779. The Washington DC schools with the greatest number of Facebook "likes" are:

1. Georgetown University: 26,919 "likes"
2. Howard University: 25,107 "likes"
3. American University: 14,572 "likes"

In addition, 58.3% of Washington DC schools have Twitter accounts. On average, these schools tweet updates 11 times a week. And, on average, Washington DC schools have 2,991 Twitter followers. The Washington DC schools with the greatest number of Twitter followers are:

1. Howard University: 11,183 followers
2. George Washington University: 8,075 followers
3. Georgetown University: 7,343 followers

And 41.7% of Washington DC schools have YouTube channels. On average, these schools have 102 posted videos. And, on average, Washington DC schools have 113 subscribers to their YouTube channels. The Washington DC schools with the greatest number of subscribers are:

1. Gallaudet University: 644 subscribers
2. Georgetown University: 152 subscribers
3. American University: 120 subscribers

Web Metrics

The volume of traffic on Washington DC school websites is light in comparison to traffic on school websites around the nation. The schools websites with the highest Alexa Rank in Washington DC are:

1. University of Phoenix - Washington DC Campus: Alexa Rank of 2,441
2. Georgetown University: Alexa Rank of 16,494
3. George Washington University: Alexa Rank of 24,108

The Washington DC school websites with the lowest Alexa Rank are:

1. Bennett Career Institute: Alexa Rank of 22,458,613
2. Technical Learning Centers Inc: Alexa Rank of 12,375,679
3. Career Technical Institute: Alexa Rank of 11,119,877