Schools using Youtube

If you want your content to live online longer than the typical link, make it a YouTube video. A recent study by link shortening service bit.ly found that while the average link from sites like Facebook and Twitter got most of its clicks in the first 3 hours after being posted before quickly dying off, YouTube links lived for 7.4 hours, more than double the time of most links. The video-sharing site was founded in February of 2005 by three former employees of PayPal. Less than two years later, YouTube was sold to Google for $1.65 billion. While sharing home videos used to entail making a copy of a VHS cassette for friends and family, YouTube enabled the world to share as much video content as they wanted with anyone and everyone. Most of the content on YouTube is created by individuals, but it has also become a platform for traditional media. Partners like Vevo have revolutionized how people watch music videos, for instance.

2312 Schools using Youtube

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Youtube

School Site Evaluation (Youtube)

There are 2,315 schools in the US that have YouTube channels. Approximately 74.2% of large schools, those with student populations of 15,000 students or more, have YouTube channels. Approximately 65.6% of medium-sized schools, those with student populations between 15,000 and 5,000 students, have YouTube channels. And 28.8% of small schools, those with student populations of 5,000 students or less, have YouTube channels. The largest schools with YouTube channels are:

  1. University of Phoenix - Online Campus: 291,070 students
  2. Kaplan University - Davenport Campus: 71,011 students
  3. Arizona State University: 68,064 students

And the smallest schools with Youtube pages are:

  1. Carrington College - Online: 1 student
  2. Clinton Technical School: 1 student
  3. Drake College of Business - Newark: 1 student

Channel Updates

On average, schools that have YouTube channels have 75 videos posted on their channels. The school that has the most videos posted on its channel, University of California - Berkeley videos, has 2,295 videos. The other schools with the greatest number of videos posted on their channels are:

  1. Massachusetts Institute of Technology: 1,774 videos
  2. Boston University: 1,555 videos
  3. Mayo Medical School: 1,494 videos

Large schools tend to have an average of 186 videos posted on their YouTube channels. Medium-sized schools have an average of 93 videos posted on their YouTube channels. And small schools, on average, have 50 videos posted on their YouTube channels.


YouTube Subscribers

School YouTube channels around the nation have an average of 240 subscribers. The school with the most YouTube channel subscribers is Massachusetts Institute of Technology, with 113,180 subscribers. Other schools with a significant number of subscribers include:

  1. University of California - Berkeley: 62,280 subscribers
  2. American Film Institute Conservatory: 29,299 subscribers
  3. Harvard University: 28,331 subscribers

Large schools have an average of 717 subscribers to their YouTube channels. Medium-sized schools have 425 subscribers, on average, to their YouTube channels. And small schools have an average of 98 YouTube channel subscribers.


Overall Social Presence

Of the schools that have YouTube channels, 79.6% also have both a Twitter account and a Facebook page. On average, schools with a presence on all three major social media outlets have 83 videos posted on their YouTube channels, send 4 tweets a week and update their Facebook status 7 times every week. And these schools have an average of 282 YouTube channel subscribers, 8,245 Twitter followers and 1,358 Facebook page "likes".

Approximately 13.7% of schools with YouTube channels have a Twitter account, but no Facebook page. These schools have 52 YouTube videos and send 3 tweets a week, on average. They also have an average of 98 YouTube channel subscribers and 1,943 Twitter followers.

On the other hand, approximately 3.5% of schools with YouTube channels have a Facebook page, but no Twitter account. These schools have 37 YouTube videos and update their Facebook status 4 times a week, on average. They also have an average of 41 YouTube channel subscribers and 563 Facebook "likes".

The remaining 3.2% of schools with YouTube channels have no other social media presence.

Of the 256 large schools with YouTube, 91.8% have Twitter and Facebook accounts, 7.4% have only a Twitter account, 0.4% have only a Facebook page and 0.4% have neither a Twitter account, nor a Facebook page. Of the 504 medium-sized schools with YouTube, 86.3% have Twitter and Facebook accounts, 9.7% have only a Twitter account, 3% have only a Facebook page and 1% have neither a Twitter account, nor a Facebook page. Of the 1,518 small schools with YouTube, 75.5% have Twitter and Facebook accounts, 16.1% have only a Twitter account, 4.2% have only a Facebook page and 4.3% have neither a Twitter account, nor a Facebook page.

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