Hotel Management Schools Site Evaluation

There are a total of 199 hotel management schools in the US. While all of these schools have websites, 177 hotel management schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 96% are on Facebook.

Visual Preferences

Color

Approximately 70.4% of the 199 hotel management schools use white as the primary color on their websites. Another 8% use grey as the primary color on their websites. Blue (6.5%), yellow (6%) and green (3.5%) are other colors commonly used as the primary color on hotel management school websites.

The colors used on the websites of the largest hotel management schools in the nation, are as follows:

1. Miami Dade College: white 10% and blue 2.9%
2. Ohio State University - Main Campus: white 30% and grey 3.4%
3. Houston Community College: white 36% and grey 4.3%

Font

The largest number, nearly 37.7%, of hotel management school websites use Arial as the primary font on their websites. Other fonts commonly used on hotel management school websites include Verdana (32.7%) and Tahoma (7%).

The largest hotel management school's websites use the following fonts:

1. Miami Dade College: Arial
2. Ohio State University - Main Campus: Helvetica
3. Houston Community College: Arial

Social Presence

Exactly 127 hotel management schools have YouTube channels. These schools each have an average of 98 YouTube channel subscribers. The hotel management schools with the greatest number of YouTube channel subscribers are:

1. Purdue University - Main Campus: 2,760 subscribers
2. Texas Tech University: 1,082 subscribers
3. Johnson County Community College: 734 subscribers

Exactly 134 hotel management schools have Twitter accounts. These schools each have an average of 1,358 Twitter account followers. The hotel management schools with the greatest number of Twitter followers are:

1. Ohio State University - Main Campus: 18,232 followers
2. Texas Tech University: 14,268 followers
3. Cornell University: 10,671 followers

Web Metrics

Although all hotel management schools have websites, only about 14% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 86.4% of hotel management school websites have 3 or more broken links one click away from their homepage. The hotel management schools with the most number of broken links are:

1. Central Arizona College: 93,584 broken links
2. Harrisburg Area Community College - Harrisburg: 4,597 broken links
3. Vincennes University: 3,603 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on hotel management school websites to get a sense of the quality of these sites. The hotel management school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Norwalk Community College: 0 HTML validation errors; 0 CSS validation errors
2. Miami Dade College: 0 HTML validation errors; 0 CSS validation errors
3. Baltimore International College: 0 HTML validation errors; 0 CSS validation errors

The hotel management school websites with the greatest number of HTML and CSS validation errors include:

1. Bergen Community College: 178 HTML validation errors; 869 CSS validation errors
2. Milwaukee Area Technical College: 519 HTML validation errors; 0 CSS validation errors
3. College of the Desert: 168 HTML validation errors; 238 CSS validation errors