Massage Therapy Schools Site Evaluation

There are a total of 690 massage therapy schools in the US. While all of these schools have websites, 372 massage therapy schools have some social media presence, having accounts on at least one of the three major social media outlets, Facebook, Twitter or YouTube. Of the schools that have a social media presence, the greatest number, almost 92% are on Facebook.

Visual Preferences

Color

Approximately 72.9% of the 690 massage therapy schools use white as the primary color on their websites. Another 7.2% use grey as the primary color on their websites. Black (5.4%), yellow (4.3%) and blue (4.1%) are other colors commonly used as the primary color on massage therapy school websites.

The colors used on the websites of the largest massage therapy schools in the nation, are as follows:

1. Miami Dade College: white 10% and blue 2.9%
2. Houston Community College: white 36% and grey 4.3%
3. College of Southern Nevada: white 47% and blue 6.2%

Font

The largest number, nearly 43.5%, of massage therapy school websites use Arial as the primary font on their websites. Other fonts commonly used on massage therapy school websites include Verdana (23%) and Tahoma (7.4%).

The largest massage therapy school's websites use the following fonts:

1. Miami Dade College: Arial
2. Houston Community College: Arial
3. College of Southern Nevada: Arial

Social Presence

Exactly 175 massage therapy schools have YouTube channels. These schools each have an average of 34 YouTube channel subscribers. The massage therapy schools with the greatest number of YouTube channel subscribers are:

1. CUNY Queensborough Community College: 988 subscribers
2. College of Southern Maryland: 482 subscribers
3. Everest University - Brandon: 422 subscribers

Exactly 219 massage therapy schools have Twitter accounts. These schools each have an average of 318 Twitter account followers. The massage therapy schools with the greatest number of Twitter followers are:

1. Everest University - Brandon: 3,945 followers
2. ICDC College: 3,846 followers
3. Davenport University: 3,695 followers

Web Metrics

Although all massage therapy schools have websites, only about 45% of these schools actually appear to regularly maintain their sites. This can be deduced from the fact that 55.7% of massage therapy school websites have 3 or more broken links one click away from their homepage. The massage therapy schools with the most number of broken links are:

1. Central Arizona College: 93,584 broken links
2. Minnesota West Community and Technical College: 26,086 broken links
3. Vincennes University: 3,603 broken links

It is also interesting to evaluate the number of HTML and CSS validation errors on massage therapy school websites to get a sense of the quality of these sites. The massage therapy school websites with the cleanest websites, i.e., least number of HTML and CSS validation errors are:

1. Pima Community College: 0 HTML validation errors; 0 CSS validation errors
2. Kaplan College - Vista: 0 HTML validation errors; 0 CSS validation errors
3. Monterey Peninsula College: 0 HTML validation errors; 0 CSS validation errors

The massage therapy school websites with the greatest number of HTML and CSS validation errors include:

1. Ridgewater College: 0 HTML validation errors; 846 CSS validation errors
2. University of Western States: 155 HTML validation errors; 516 CSS validation errors
3. ECPI College of Technology: 11 HTML validation errors; 588 CSS validation errors